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LAURENCE DAVISPHOTOGRAPHYTEL: 07 887 568 007 HOME

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STILL LIFE

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PEOPLE

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LANDSCAPE

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EXPOSURE

WELCOME TO EXPOSURE!

CASE STUDYS TO TECHNICAL BLOGS

This is the part of the web site were I get to tell you about some of the projects I have been involved with over the years.Some are short insights into a particular job while some are just about the process of creating great images.Click an image to view the full story.

MELBA CASE STUDY

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CASE STUDY: MELBA LONDON

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MATERNITY WARE SPECIALIST, MELBA, SHOOTS EXTENSIVE 2011 CLOTHES LINE UP

I have been working with MELBA LONDON since the companies birth back in 2000.Since then I have seen the rise of this small brand specialist and helped to build their reputation in the fiercely competitive maternity ware market with distinctive imagery.Company owner, Rebecca and I have always worked closelytogether to pull together the biannual shoots. "We initially started shooting the garments in the studio", says Rebecca, "but quickly realized that creating a story around a location was producing images that brought the whole collection alive".The most recent shoot was conducted in a location house in north London, which by careful initial selection proved a fantasticback drop the 2011 maternity range.

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

"Mr. Watson. Come here. I want to see you."Alexander Graham Bell. 1876These first telephoned words, which are not quite as memorable as Neil Armstrongs first man on the moon speech, set up a huge chain of events in leading us where we are today in the design and technology of mobile communications.I have been privileged to shoot a lot of commercial projects and one of my favorite products to photograph has to be the mobile phone. With a passion for gadgets, mobiles phones have to be the ultimate 21st century gadget.One of the things I like is the compactness of the technology and the fantastic designs that have been built around this modern day icon.However, compactness in products does throw up some technical problems when it comes to capturing them. Most of which can be solved through in camera adjustments or in post production and usually a combination of both.Recent advances in computer generated images (CGI) have began to leapfrog traditional studio capture with some clients needs for imagery being required even before the product exists in the real world.For products in the real world, studio photography (currently) remains the best quality option for delivering images to a tight deadline.

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HOUSE PARTY!

Notes on shooting a house full of child models....

Model shoots on location are always a challenge.model shoots with young children on location offer a greater challenge still.A few years back I have the opportunity to pull together a shoot for one of EURO RSCG KLPs premier clients, the Mobile phone giant NOKIA. Along with the client, my team assembled a two day shoot at a west London location house, selected models and provided logistics to complete the job.The brief was to include five children and a range of various aged family members that could come together and produce the range of images that the client required.My experiences in organizing and shooting location projects like this is achieved by having the experience to realize that quality results come from assembling a team of dedicated professionals that can work together to deliver the clients vision and beyond.Shoots like this can be pressurized, as well as great fun, but always extremely exhilarating.

MOOFE CASE STUDY

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CASE STUDY: MOOFE

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Cutting edge image library makes a big splash in the world of CGi

One of the growing requirement for creatives these days is to get as much bang for their clients buck as possible.With images being especially shot for the purpose of providing backdrops for the CGi car market, MOOFE is currently one the market leaders in supplying such imagery.My involvement with MOOFE was to provide sceans that would be used by the car industry to provide pre conceived location concepts for the purpose of inserting CGi cars.The initial brief was to pre explore a location via google earth and map out the shoot before my team had left the UK. As time was always limited, we had to make sure that our shooting day was always maximized by the efforts of the pre plan.From cold snowy peaks to hot shore line scenes we covered a huge array of material that now helps to make up the extensive MOOFE library.

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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HOUSE PARTY!

Notes on shooting a house full of child models....

NOKIA case study

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CASE STUDY: NOKIA MOBILE

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THIS BIG PHOTO WAS TAKEN BY THIS LITTLE CAMERA CAMPAIGN

The company that once gave us rubber boots has grown intoone of the leading mobile phone producers in the world.If nothing else, this shows a diverse company who is not afraid to change direction to survive.I have had a number of assignments for NOKIA over the yearswith some of these being diverse in their requirements.One such job was to shoot images for NOKIA's "big photo, little camera" campaign. Which involved the campaign images to beprovided from the camera phone itself!Needless to say this threw up an instant challenge of "how the hell do you shoot a major print campaign on a mobile phone"Luckily enough the camera phone WAS up to the job and by a lot of pre testing and knowledge of the camera limitations we were able to deliver on NOKIA's promise.

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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HOUSE PARTY!

Notes on shooting a house full of child models....

LG CASE STUDY

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CASE STUDY: LG C300

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Composition and lighting! The key to exceptional product photography?

Great product photography will shift your clients product off the retail shelf. But what turns an ordinary studio product shot intoan exceptional sales tool?It's usually a combination of creative brains coming togetherto provide a solution to solving the problem of how to make your clients product shine brighter than their competitors.For me, composition and lighting is the key! It takes many years of experimenting to get the combination right. The right combination will produce a winning image.I find that every project can be a leaning process and shooting the LG C300 was no exception. With a new lighting technique especially designed to highlight the LG's finish, I have found a new skill set that will help to craft future product shots.To see more examples of my mobile phone photography, please click the STILL LIFE title above.

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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HOUSE PARTY!

Notes on shooting a house full of child models....

ABOUT

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Laurence who?......

I have been working alongside creative professionals since the start of my business in 1995.Working in the fields of still life and people photography, I'm based at one of London's popular creative centres, Stoke Newington church street. I operate mainly from my Stoke Newington studio and work regularly with a small team of dedicated professional make up artists, stylists, model makers and retouchers.Recent outside media campaigns have included work from PEPSI, VODAFONE and NOKIA.Past commissions have also seen me extending my expertise into the fields of location photography, aimed predominately at the car industry with shoots focused in and around Europe.Closer to home, assignments for design and advertising agencies have become a welcome regular fixture.

CONTACT
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UNIT 8 • 231 STOKE NEWINGTON CHURCH ST • LONDON • N169HN

TELEPHONE: + 44 (0) 7887 568 007

E-MAIL: laurence_davis_talk21.com

Case study-vodafone

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CASE STUDY: VODAFONE

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SUPERPHONES! AVAILABLE AT YOUR NEAREST VODAFONE STORE

With the ever changing designs of mobile phones and theirgrowing list of features, companies like VODAFONE alwayshave new products to promote.One of their recent in store promotions was pitched to meas phones with a "super hero" look and feel. The phones were literally required to soar away from the viewer on huge in store posters designed to create a dramatic and dynamic range of images.Photographed at the studio in London, the two day shoot was captured on large format digital sinar and art directed by the commissioning client, MARKETING STORE WORLDWIDE.The campaign run was extremely well received and successfullyhelped to boost sales in the UK stores they were featured in. To see more examples of my mobile phone photography, please click the STILL LIFE title above.

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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HOUSE PARTY!

Notes on shooting a house full of child models....

love your mobile_tec_blog

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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LOVE YOUR MOBILE!

Experiences in shooting mobile phones

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HOUSE PARTY!

Notes on shooting a house full of child models....

location_tec_blog

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LOCATION, LOCATION, LOCATION!

"A GOOD PHOTOGRAPH IS KNOWING ALL ABOUT WHERE TO STAND"

This quote from one of the greatest landscape photographers (Ansel Adams) sums up an essential step to creating great photography.In my experience it is always best to plan meticulously but still be prepared to change your plans at moments notice. Change, however, can sometimes lead to unexpected results. My location commissions have taken me to many different places around the globe with city scapes among my favorite places to shoot in. They are also the most challenging!The ever changing environment of a city means a small working team is an ideal combination and can pay dividends in obtaining the desired shots.With good initial planning, knowing where your going to stand, teamwork and the ability to change your approach, quality results are always guaranteed.

NOKIA_case study

Adeem case study