Londons leading digital agency shows who's their best mate in Pepsi's new campaign.


One of my favorite ways too shoot is working with models
in the studio at Church street.

Working alongside ArnoldKLP and their client PEPSI,
we shot a catalogue of images over a two day period to bring life to PEPSI's new campaign, "worlds best mate".

The idea of the campaign was to show the indecision of how someone might decide between taking a cash prize
for themselves or a set of concert tickets for their mates instead.

It's a tough call! But the models brilliantly portrayed those emotions to get that message across.

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All images © Laurence Davis photography 2020