CASE STUDY: PURE

CGI Render verses straight photography?

 

In a nut shell, visually, there isn't an awful lot of difference. Both look fantastic!

The difference comes in "production turnaround time". Which eventually filters down to cost.

Currently, it is still cheaper and more time efficient to shoot conventional photography of a product that exists in the real world than it is to model and render a cgi.

In the ad opposite (shot recently for Pure), one of these products is not real. But would you ever know?

Cgi product generation is getting quicker but for the moment, photography is still the quickest way to a quality end product. (For the moment)

To see more of my still life images, please click the tab above.