All images © Laurence Davis photography 2019

 

CASE STUDY: Hi Tec

Hi-TEC STEP UP THEIR ADVERTISING FOR THE

NEW SEASON RANGE

 

Being one of the world leaders in sports footwear means that your product range has to constantly reinvent itself.

Hi-Tec are masters of the game in this respect and
when they needed to shoot their latest range, we were

up for the challenge!

The brief was to highlight a piece of footwear from
each selected range and show it in its intended environment of use.

The idea was not to have the footwear looking too "pretty", but show it in use with snow, grass, water and dirt splashes carefully placed around the products on a slice of terrain.

Shot in the studio over the course of a few days and then followed up with post production and colour corrections to the clients requirements.

Please click the still life tab above to see more.