CASE STUDY: Vodafone

SUPERPHONES! AVAILABLE AT YOUR NEAREST VODAFONE STORE

 

With the ever changing designs of mobile phones and their
growing list of features, companies like VODAFONE always
have new products to promote.

One of their recent in store promotions was pitched to me
as phones with a "super hero" look and feel. The phones were literally required to soar away from the viewer on huge in store posters designed to create a dramatic and dynamic range of images.

Photographed at the studio in London, the two day shoot was captured on large format digital sinar and art directed by the commissioning client, MARKETING STORE WORLDWIDE.

The campaign run was extremely well received and successfully helped to boost sales in the UK stores they were featured in.

 

To see more examples of my mobile phone photography, please click the STILL LIFE title above.